Tired of seeing your ad budget disappear in the PPC Bidding Trap? Most SMEs burn 15% of their ad spend on irrelevant clicks, leading to an inflated Customer Acquisition Cost and a sales team overwhelmed by unqualified leads. There is a smarter way. Discover Reverse Marketing: an AI-powered strategy that flips the funnel. Instead of shouting for attention, we listen for clients who are already online asking for your exact solution. Join me, 10-minute talk at the FSB Virtual

The future of finance is digital, and with HMRC's Making Tax Digital (MTD) mandate, compliance is no longer a choice—it's a necessity. Discover how Zoho Books combines advanced AI with MTD-compliant features to simplify your accounting, automate routine tasks, and provide real-time financial insights. Learn how to effortlessly file your VAT and Income Tax returns, predict cash flow with machine learning, and focus on what truly matters: growing your business. Get ahead of the

The Zoholics 2025 conference was more than just an event; it was a deep dive into the AI-powered future of business. As Director of Business Finance Advice, I can tell you that it's clear AI is no longer a concept, but an integrated force transforming how we work. Our team, including CTO Navdeep Sen and Business Development Analyst Shiya Sharma, connected with Zoho's senior leadership, leaving inspired by the incredible innovations poised to empower businesses—including our o